Coleman Design Group's roots as a company were founded in print design and advertising. The transition to primarily providing web-based communications promted an identity redesign and overhaul. The new letterhead package was designed to promote a forward-thinking attitude by the use of minimal but outspoken graphics placed on a crisp and clean white sheet. The iconography used was derived from elements found in different types of solutions, emphasising CDG Solutions' ability and willingness to communicate and work with every client's needs.